![]() Ī social media dashboard will ultimately allow you to optimize any activity or campaign you implement. Recommended widgets include Conversions by Network, Time on Site by Network, Pages Per Session by Network, and New Visitor Acquisition by Network. You can add widgets to track metrics important to your business operations. This is done by adding a filter which matches Only show + Default Channel Grouping + Containing + Social. Įvery widget in this dashboard should filter out non-social media traffic. Select Blank Canvas, create a name your dashboard and select Create Dashboard. Set it up by clicking Dashboard > New Dashboard. Keep track of everything by maintaining a Google sheet, by referring to previous ad URL’s. Make sure you’re following the same UTM Parameter format from campaign to campaign. UTM Parameters can help identify which social networks and ad campaigns drive the most amount of traffic, or which ads lead to the most website conversions. This information will be under Traffic Sources > Sources > Campaigns. This sample URL above will tell Google Analytics that the visitor came from Facebook through an ad for the Digital Marketing 01a Campaign. Use Google’s free URL Builder tool to create your UTM Parameter URL’s. For example, we had a Facebook advertisement for ‘Digital Marketing’, we would use the following URL in our ad. ![]() UTM Parameters are tags that can be added to a URL you are sharing. When running specific ad campaigns on Facebook, Twitter, or LinkedIn, UTM Parameters will help you identify which traffic comes specifically from users clicking those ad links. ![]() You will be able to distinguish the overall value of social media marketing by setting up a social media marketing dashboard within Google Analytics. ![]() If you’re looking to quickly achieve key social media KPI’s, a social media dashboard in Google Analytics may be the next step for you. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2023
Categories |